#Just a quick word about how to
We asked The Quick Word Company to share some of their insider’s tips for startups and small business on how to create quality content.
One attribute their clients all share? An openness to quirky, creative and witty content. You really need to understand who your client is and adhere to their voice,” says Cruzanne. When you’re copywriting, you’re a chameleon. They started by first reaching out to people they knew - initial clients included the popular restaurant Little Bao - and then gradually expanded to include a diverse clientele, ranging from workout studios to film and television scripts. A reason for this, she speculates, is that since Hong Kong’s workforce is largely bilingual, the rare art of truly mastering one language is often given the brush-off.
There’s sometimes more value placed in copywriting in other cities,” says Ellie-Kate. “In Hong Kong, copywriters tend to work in isolation, maybe because there’s not that many of us. So together with her sister Ellie-Kate Macalister, who had just moved back from Beijing after working in media, they launched their own business in 2013. There’s not a lot of copywriters in terms of standards, compared to London or Australia,” says Cruzanne Macalister, who has a background in advertising and PR. “I moved back after spending time abroad and realized there was a need in Hong Kong for good copywriting. Sharing a passion for syntax and sentences, the two launched their own copywriting agency after seeing a lack of quality written content in the local market. The Quick Word Company was started by sisters born and raised in Hong Kong. (It makes us think twice before pressing enter…) Purposeful, witty and grammatically sound sentences. Where most blogs nowadays are saturated with GIFs or pictures, the Quick Word Company’s page is brimming with sentences. Take a look at the Quick Word Company’s website, and you know you’re in the hands of linguists. Ellie-Kate Macalister (L), Cruzanne Macalister Chat with wordsmiths on what makes good copywriting
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